Elaine Everest explains why she joined the ranks of bloggers and tweeters.

If someone had said to me that one day I’d been blogging and tweeting I’d have laughed in their face. I always thought blogging was for people who wrote for fun. It wasn’t something that those who wrote for a living did, unless of course it was a paid blogging job! As a jobbing writer, long before I sold my first non-fiction book, Showing Your Dog, A Beginner’s Guide, I knew that when I sat at my keyboard each day I was there to write articles, features, short fiction or another non-fiction book. My opinion remained the same as Canine Cuisine then A New Puppy in the Family followed along with countless high profile charity books. My promotion of these tomes was undertaken through radio interviews, newspaper features, talks and book signings. Sales were good and I was happy. Then, along came my first commissioned novel – an ebook called Gracie’s War and things changed.

It’s not possible to promote ones first novel at author talks and signings if it is an ebook. Perhaps if an author had previous hard copies of novels under their belt the ebook could be promoted face to face with postcards printed with the cover and download details. However, authors need to sell books when they make appearances and it wasn’t likely that my talk about three dog related books would sell many copies of a World War Two romance. No, I had to find another way to promote Gracie’s War.

My lovely publisher, Pulse Romance (part of the Myrmidon Books) knew just how to promote an ebook. In October, they started with a cover reveal. This was shared by a group of bloggers on a set day. We also tweeted and covered the reveal on Facebook and various websites. Friends and colleagues shared my posts – thank you friends and colleagues! Two weeks later, when Gracie’s War was released, enough interest had been generated to make excellent sales from day one.

Moving into December again Pulse Romance pulled a blinder. They organised a twenty date blog tour overseen by Shaz Goodwin at Fiction Addiction Book Tours. Gracie set off around the world. Bloggers interviewed me about my writing while others reviewed the book. I went to my Facebook page and Twitter account to share these posts. Initially I was worried about mentioning Gracie’s War too much. I was aware that some established authors knocked us writers who promoted our ebooks on FB and Twitter. They came from the days when books were made of paper and were able to promote their work in other ways, we couldn’t do that. I tried to add an interesting hook to my posts. The paddle steamer Medway Queen returned to Kent after major refurbishments. I used this news to promote Gracie’s War as Gracie’s father’s steamer, the Kentish Queen had also travelled to Dunkirk with all the other little ships. The interest was phenomenal, I needn’t have worried. Feedback was excellent. We shared comments on Facebook and also Twitter to keep the momentum going. Readers were extremely generous and it reflected in the Amazon reviews.

It was during this time that I realised that I was wrong about blogging. The bloggers I originally knew were writers of one form or another. The bloggers who work on book tours are readers and reviewers and therein lies the difference. We should value these bloggers they are the lifeblood for those of us who write ebooks. I for one am extremely grateful. Thank you.



  1. How well you have illustrated the need to be able to adapt to circumstances, Elaine. It’s easy to be dismissive of what seems to be a new trend but when it is an avenue to future success we have to leave our preconceptions behind us. Things do change – we must learn to recognise this and change with them.

  2. Having set off on my other blog, Nonna Blog, for fun and as a way of recording my grandchildren’s young lives, I had no intention of setting up a writing blog. But, as you say, with new literary technology we have to find new ways of promotion, so was pleased to be invited to join the WriteMindsWritePlace blog. Since it’s hard for new novelists to get book signings these days even with traditionally published books, writing blogs are a boon for paper books as well as ebooks. And my goodness, your publisher certainly did pull out all the stops for your blog tour!

  3. Elaine I have only just got round to reading your article and I thoroughly enjoyed it. When I started writing I was a novice to social media, including blogs, but I believe the modern world with the technology available really insists this is the way forward. As much as I fought it, all the way, it is obvious that some people do everything on the internet so how else would you reach them. If you don’t want to get left behind then you have to move with the times and listen to the experts.

  4. Thank you for the mention Elaine.

    We had some fabulous reviews on tour and your interviews were interesting!

    Social media can be a very useful tool for a writer as you have now experienced.

    Wishing you success in all your writing projects.


  5. Can never be sure where life will take you. I strted a blog 2 years ago, in desperation because my agent was not placing any books and I wanted to write about things….never looked back. Same with Twitter. All great mediums, however we use them. How on earth did Jane Austen manage?

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